THE CHIME MACHINE

The world's biggest Intel chimes

Back when it was 'viral' and not 'shareable', faked videos and not fake news, Intel were after some web content that was fun and toyed with believability. Enter the world's biggest Intel chimes, started by Martti in Finland and his 'Cannonbells'. The gauntlet was then picked up by Intel Romania who went base jumping onto giant horns, as you do.

• Scriptwriter

Agency: Mind's Eye

We also devised an extended version with added behind-the-scenes hijinks from the Intel Romania team.